What Story Is Your Agency Telling?
After several years of hard work, you're ready to sell your agency with a goal of receiving the best possible value. In his most recent article, The Driving Factors of Allstate Agency Value - What Story Is Your Agency Telling? - PPCLOAN Executive Vice President and Chief Operating Officer Paul Clarke offers his insight on how to ensure your agency is at its peak performance, attractive to buyers, and earns a healthy return on investment.
- The first and most important factor in driving the market value of Allstate agencies is size. Buyers will realize greater net personal earnings by buying a larger agency.
- Buyers look for the most profitable business — an agency with lower monthly rent, with quality staff in place, making a fair wage in exchange for quality performance...all of which are factors leading to the highest potential for the owner to make money.
- Allstate agency buyers have historically placed a very high premium on agency retention. The higher your retention rate, the more potential your agency has for Earned Premium and growth.
